01 / The idea core
Every creative world
begins with an idea.
A brief. A product. A challenge.
An ambition waiting to take shape.
Your starting point. Our shared possibility.
Cinematic view unavailable. You can still read the studio, work and offers below.
An AI-powered creative studio
turning brand ideas into
campaigns,
films, visuals and scalable creative.
02 / The Orbit System
One idea enters.
A whole creative world comes out.
Every creative world
02 / Discovery to strategy
Understand it.
Find its possibility.
We connect what matters about your brand with what matters to your audience. Research gives the idea a direction.
- Audience
- Category
- Product
- Culture
- Competition
- Objective
- Insight
03 / Creative direction
A point of view.
A world taking shape.
Strategy becomes a concept, a story and a visual language. Human creative judgment gives every choice a reason.
- Concept
- Typography
- Storyboard
- Tone
- Colour
- Lighting
- Composition
IDEA SKETCHA threshold. A beginning.
A threshold between night and possibility. The arch becomes a metaphor for a new beginning.
AaAfterlightSTORIES BEGIN HERE · 012345
An editorial serif carries the emotion; compact sans-serif supports the product information.
01 Establish02 Discover03 Reveal
Still sequence · Film treatmentThree distinct stills: establish the world, discover the material, reveal the product. A proposed shot sequence, not a completed film.
THE VOICE
Leave the noise.Quiet / Sensory / Assured
Keep the feeling.
Quiet confidence. Sensory language. An invitation, never a performance promise.
Basalt black, mist grey and a restrained champagne highlight connect every expression.
First lightAfter hoursWarm dawn versus cool dusk: two different emotional readings of the same object.
01 Headline space02 ProductProduct on the right third, headline in open shadow. A clear focal point and room to breathe.
04 / Creative world
One idea.
Many expressions.
Strategy, creative direction and AI turn the idea into a connected system of campaigns, films, visuals and scalable creative.
- Campaign
- Film
- Key Visual
- Social
- Variations
- Localization
Outputs and adaptations are scoped to your brief.
ORIGINAL CONCEPTAfterlight
A new beginning, bottled.Afterlight. A new beginning, bottled. A fictional fragrance direction, with the threshold as its principal visual metaphor.
01 Establish02 Discover03 Reveal
Still sequence · Film treatmentThree-shot film treatment: environment, material, product reveal. Still sequence only; no finished film is represented.
AFTERLIGHT / FRAGRANCE CONCEPTBegin again.
A new beginning, bottled.A finished concept poster pairs the product with a single campaign line and a deliberate reading order.
AFTERLIGHTWhat comes
after ordinary?
Discover the feeling ↗after ordinary?
A vertical attention-first creative: “What comes after ordinary?” A different hook, tighter material detail and a discovery CTA.
First lightAfter hours“First light” and “After hours” test different moods and hooks, not just different crops.
AFTERLIGHTएक नई
शुरुआत
खोजें ↗शुरुआत
Hindi copy adaptation: “एक नई शुरुआत” (a new beginning), with “खोजें” (explore) as the CTA. Illustrative language adaptation; market review precedes client use.
03 / Ideas into work
Original creative / Real possibilities
Your next launch / Your next campaignYou have the product.
Afterlight / Original concept study · Not commissioned client workYou have the product.
Give it a world.
AI Orbit develops campaign ideas and produces AI ads, films, key visuals and creative variations around your brief.
See an idea take shape Find the support you need ↗A different product. A different creative idea.
A reason to look.
A feeling to remember.
Not every launch needs another product shot. Give the product a point of view, then carry it into the creative people actually see.
Original spec-ad development / 01From a headphone
From a headphone
to a point of view.
- The imagined brief
- Introduce a headphone through a distinctive visual idea, without inventing technical features.
- The idea
- A tangle of competing signals resolves into one personal thread. An expression of individuality, not an acoustic claim.
OFFSCRIPT / FICTIONAL AUDIO CONCEPTMake room
for your
own sound.
for your
own sound.
Proposed 30-second ad / still storyboard
Noise. Detail. Your own rhythm.
Three shot ideas for one direction. These are stills, not a finished film; movement, sound and timing are proposed.
Begin inside the tangled strands. A restless sound texture sets up the contrast.
Move close to the earcup’s material. Follow one amber thread into a simpler rhythm.
Reveal the whole object in open space. Resolve on the campaign line.
An original concept showing product-led art direction and a proposed shot sequence. Product fidelity would be checked against supplied assets; no campaign results are claimed.
Put the creative to work
What does your
brand need next?
Choose the job you need done. We’ll agree what belongs in it.
Need the idea first? Explore creative strategy ↗
Working on behalf of a client? Agency & white-label support ↗
You bring The brief, product and required source assets with usage permission.
We agree, then create The idea or direction, production and outputs in your agreed scope. Custom work needs an agreed quote.
Explore the other original studies
Afterlight / Fragrance ↓Still Form / Objects ↓A Wider Perspective / Travel ↓The thinking behind the image
Afterlight is an original fragrance launch concept.
One point of view.
A connected expression.
- The challenge
- Make an unfamiliar fragrance feel like a world worth entering, without relying on an established brand.
- The idea
- A natural threshold turns the first light of day into a metaphor for beginning again.
- The creative system
- One product, a black-and-champagne palette and a threshold motif connect the key visual, still storyboard, social hook and Hindi adaptation.
CREATIVE FOOTPRINTCampaign identityConcept posterThree-shot still treatmentSocial creativeTwo mood directionsHindi adaptation
Open the campaign material
Sample advertisements below include illustrative calls to action, not website controls.
ORIGINAL CONCEPTAfterlight
A new beginning, bottled.Afterlight. A new beginning, bottled. A fictional fragrance direction, with the threshold as its principal visual metaphor.
01 Establish02 Discover03 Reveal
Still sequence · Film treatmentThree-shot film treatment: environment, material, product reveal. Still sequence only; no finished film is represented.
AFTERLIGHT / FRAGRANCE CONCEPTBegin again.
A new beginning, bottled.A finished concept poster pairs the product with a single campaign line and a deliberate reading order.
AFTERLIGHTWhat comes
after ordinary?
Discover the feeling ↗after ordinary?
A vertical attention-first creative: “What comes after ordinary?” A different hook, tighter material detail and a discovery CTA.
First lightAfter hours“First light” and “After hours” test different moods and hooks, not just different crops.
AFTERLIGHTएक नई
शुरुआत
खोजें ↗शुरुआत
Hindi copy adaptation: “एक नई शुरुआत” (a new beginning), with “खोजें” (explore) as the CTA. Illustrative language adaptation; market review precedes client use.
Original concept study · Not commissioned client workThe thinking behind the image
One point of view.
A connected expression.
- The challenge
- Give a single furniture object a distinctive editorial presence, without product specifications or unverified sustainability claims.
- The idea
- The space around the object becomes part of its value. A quiet room makes material and silhouette the story.
- The creative system
- The main portrait establishes the object. A new spatial composition turns empty space into the campaign idea; a close material study connects that idea to the curved timber and textured seat.
CREATIVE FOOTPRINTSpatial campaign compositionMaterial / form studyEditorial art direction
An off-centre chair and a circle of daylight turn negative space into the campaign idea.
A closer viewpoint follows the curved arm into the textured seat. The object, not more copy, supplies the detail.
Original concept study · Not commissioned client workThe thinking behind the image
One point of view.
A connected expression.
- The challenge
- Make discovery feel human rather than another collection of destination photographs.
- The idea
- One small figure in a vast landscape makes space for the viewer to imagine their own journey.
- The creative system
- Begin with a boot on wet slate, follow the route through a narrower passage, then arrive at the open valley. Three distances make discovery a progression, not a collection of unrelated views.
CREATIVE FOOTPRINTFirst-step foregroundRoute / intermediate frameExpansive arrival image
Wet slate and a close foreground make the beginning tangible before the view opens.
A narrower frame carries the eye along the route. The main landscape above is the final, expansive arrival.
04 / Creative capabilities
From thinking
to everything next.
Start with the support you need. These four capabilities can shape a project; only the work in your agreed scope is included.
Creative Strategy & Ideation
Understand before you create.
Need a direction? Agree the research and creative development your brief needs: a concept, hooks, a script or storyboard. The Still Form sketch shows the decisions behind an original idea.
Research → Point of viewDECISION / ONE OBJECT
One chair. A clear point of view.
Introduce the Still Form lounge chair without relying on product claims. Keep its curved silhouette recognizable.
CONSIDERATION / SPACE TO PAUSE
Consider the room around it.
For someone imagining a quiet corner at home, show how the chair occupies space. This is a creative audience consideration, not a research finding.
THOUGHT / THE SHAPE OF STILLNESS
Make the space part of the story.
Use the curved back and a circular pool of light as related shapes. Leave the surrounding room quiet rather than filling it with props.
OPEN SPACE / ONE CAMPAIGN LINEDIRECTION / LIGHT, FORM, NEGATIVE SPACE
Small object. Deliberate space.
Place the chair off-centre, let the light describe the timber, and reserve open space for one specific campaign line.
Still Form / Original concept. Explore the decisions in either direction.
AI-Powered Creative Production
From concept to final creative.
Have a direction? Scope the films, key visuals or social assets you need, with production and finishing agreed upfront. RIFT shows three still-image treatments of one idea, not a finished film.
Direction → Production
RIFTBEVERAGE CONCEPTHOLD THE
IMPOSSIBLE.
IMPOSSIBLE.
RIFT: original impossible-pour beverage study. Three stills, not a finished film.
Creative Variation & Scaling
Built to adapt. Designed to scale.
Keep the product recognizable while changing what the audience sees first, what the headline asks and where the invitation leads.
One idea → Relevant versions01 / PRODUCTHold the
impossible.Reveal first · Explore the concept
impossible.Reveal first · Explore the concept
02 / CURIOSITYWhat if the
pour paused?Question first · Discover RIFT
pour paused?Question first · Discover RIFT
Creative Iteration
Learn. Refine. Create again.
Where real campaign information is available, choose a testable creative change. Here, ask whether a more specific headline makes the object clearer.
Signals → Creative decisionsONE VARIABLE / HEADLINE
Room to be still.
TRY CATEGORY CLARITYA lounge chair.
Space to pause.
05 / Creative transformation
Input. Direction.
A different possibility.
A creative transformation, not just a prettier image. Follow Afterlight from a plain product to its connected campaign.
01 / Input
An unbranded bottle. A brief. A starting point.
Illustrative brief: introduce a premium fragrance to an urban audience. Create a distinctive visual language, without inventing product benefits.
IDEA SKETCHA threshold. A beginning.
02 / Direction
Find the thought before the finish.
The threshold metaphor suggests a new beginning. Basalt, champagne light and spare typography establish the world.
ORIGINAL CONCEPTAfterlight
A new beginning, bottled.03 / Transformation
Give the idea a tangible world.
The product is staged in an original atmospheric environment. Light, framing and material now serve the same concept.
AFTERLIGHT / FRAGRANCE CONCEPTBegin again.
A new beginning, bottled.04 / Campaign output
A direction with somewhere to go.
The campaign becomes a poster, a three-shot film treatment, a social hook and a Hindi adaptation. These are concept studies, not commissioned deliverables.
See the complete conceptOriginal AI-generated product and campaign study. No client product, brief or results implied.
06 / Creative scaling
Same product.
A different first impression.
RIFT’s suspended pour becomes three communication choices. Change the opening, the reading order and the invitation, not just the dimensions.
RIFTBEVERAGE CONCEPTHOLD THE
IMPOSSIBLE.
IMPOSSIBLE.
Show the whole bottle and its impossible pour first. A declarative headline introduces the identity; “Explore the concept” invites a wider look.
RIFTBEVERAGE CONCEPTLOOK
CLOSER.
CLOSER.
Start close enough to notice the liquid edge and material. “Look closer” slows the reading; “See the detail” promises a specific next view.
RIFTBEVERAGE CONCEPTWHAT IF
THE POUR
PAUSED?
THE POUR
PAUSED?
An overhead loop replaces the hero’s vertical pour. The question leads, the product follows, and “Discover RIFT” names what to explore.
Original beverage concept. Sample-ad copy is illustrative, not a website control or a product-benefit claim.
07 / Creative iteration
One change.
A clearer question.
A clearer headline starts with a useful question. Compare one change, then use real audience feedback to decide what comes next.
- 01 / Signal to seek
Is the object clear?
Ask viewers what they think is being advertised.
- 02 / Hypothesis
Mood may need context.
Would naming the product make the first impression clearer?
- 03 / One variable
Name the lounge chair.
Change only the headline. Keep the image, composition, brand and typographic treatment the same.
- 04 / Next version
Compare understanding.
Use the same question and audience criteria for both versions.
Still Form / Qualitative test proposal
Mood first.
Or category first?
Version B names the object before the invitation. Compare how each communicates the product.
STILL FORMRoom to be still.STILL FORMA lounge chair.Space to pause.
Original concept comparison. No audience test or measured campaign results.
08 / Creative Launch Pilot
Start small.
See what’s possible.
Need one reel and one flyer for a focused first project? Bring a clear brief and complete assets. We agree the scope before the clock starts.
INR ₹5,000
- One motion reel and one promotional flyer
- 48 hours after complete assets and agreed scope
- 1 revision
An enquiry, not an instant purchase. Additional concepts, formats, languages or services require a separately agreed scope and quote.
01 / Introduce
02 / Reveal
03 / Invite
A proposed sequence for one reel. No playable film is represented.
YOUR BRAND / YOUR LAUNCHOne clear
message.Offer information
Contact / next step
message.Offer information
Contact / next step
Two scoped deliverables, shown as examples. Your brief determines the final creative.
09 / Ways to work together
Ways to work
together.
A small first project, an original ad, or a connected campaign. Start with the outcome; agree the creative and quote before work begins.
01 / A focused first step
Creative Launch Pilot
₹5,000
Fixed scopeOne motion reel and one promotional flyer. 48 hours after complete assets and agreed scope. 1 revision.
A small motion-and-flyer project, distinct from the original 30-second ad.
Explore the pilot02 / An original advertisement
Original 30-second AI ad
From ₹10,000
Scope & quote agreed per briefA 30-second AI ad built around an agreed product, idea and production treatment.
Example: a single-product reveal with agreed story, edit and finish. Motion graphics may be part of the treatment.
Discuss your ad03 / A connected campaign
Campaign creative
From ₹40,000
One direction. Related creative.One main direction/ad with up to seven agreed lightweight variations and related creative as scoped.
Example: adapt the agreed direction with lighter changes to hooks, headlines or crops. Not eight independent original films.
Discuss your campaign“From” is a starting price: added complexity can increase the agreed quote, not remove the stated base outputs. Longer films, additional languages, independent concepts or major production changes need a separate quote. No order is placed by enquiring.
A different kind of brief?
More ways
to make it happen.
Creative strategy
From ₹15,000
Define the thought before production. Example: a campaign direction and hook exploration for an agreed brief, with the outputs defined in your quote.
Discuss strategyWorkflow automation
From ₹35,000
One defined starting workflow. Example: a new enquiry creates a review-ready brief and follow-up task; a person approves any response.
Integrations, ongoing operation and support are quoted by complexity. Access and acceptance checks are agreed first.
Discuss a workflowSocial Creative & Publishing
From ₹50,000per 30-day cycle
One platform. Two published image posts daily (60 per cycle) and two short reels weekly. Approximately three to four thoughtful external comments weekly, individually approved.
Example: a product-led calendar of image posts and short reels. Your approval is required for each post and comment before publication.
How the social scope is agreed
The proposal defines reel length and complexity, review rounds, supplied assets, languages, scheduling and missed-approval handling. Additional platforms, heavier films, substantially different concepts, extra outputs or broader community management can require a higher quote. The stated base output volume stays intact.
No automatic comments, unsolicited DMs or guaranteed growth.
Brand website or redesign
Custom quote
Example: a product presentation website that turns interest into a clear enquiry. Structure, pages, content and handover agreed to the brief.
Initial scope focuses on presentation and enquiries, not ecommerce or checkout.
Discuss your websiteAgency & white-label support
Custom quote
Your client relationship. Agreed creative or production support from AI Orbit. Example: produce campaign assets from your approved direction, with responsibilities, confidentiality and handover defined.
Agency enquiryCreative production does not include paid ad placement, platform spend or campaign management unless explicitly scoped. No media-buying results are implied. Need optional launch support? Mention it in your enquiry.
10 / The studio
AI ORBITSTUDIOMUMBAI, INDIA / IDEAS INTO WORLDS
New tools.
A human point of view.
AI Orbit Studio brings creative direction, advertising and filmmaking together with AI-powered production. Technology expands the possibilities. Human judgment gives them purpose.
Founded by Ketan Yadav, whose background spans experiential production, live-streaming workflows and AI creative work. That production perspective informs how ideas are planned, made and delivered.
Ketan YadavFounder / Creative Director
- Understand the brief
- Agree the purpose and what needs to be delivered.
- Direct the work
- Connect the idea, visual language and production choices.
- Finish with care
- Review the details and prepare the agreed outputs.
11 / Let’s create what’s next
Your next campaign
deserves a world
of its own.
Tell us what you need to make or improve, and what you already have. Custom projects need an agreed scope and quote before work begins.
For brands
Bring your next brief.
A campaign, a brand website, social creative or a defined workflow. Share the business need, desired outputs and available assets.
Brand project enquiryFor agencies
Extend your production team.
Tell us the direction, support needed and handover requirements. White-label work is scoped to the agency relationship.
Agency / white-label enquiryEach enquiry opens an email draft for you to review and send. No order or payment is placed. Looking for the fixed-scope first step? See the Creative Launch Pilot.
Opens your email app with a brief outline. Prefer a conversation? Use the phone number above.